Acne-prone Skincare Hasn’t Really Changed in Over 40 Years
We’re here to change that.
The science, along with our understanding of acne has changed over the years but our products, ingredients we use, and general approach to treating acne haven’t. We’ve been focusing on effects instead of causes, and asking the what instead of the why.
Maybe you’ve been battling with your skin for what seems like forever. Maybe you’ve tried a million products (DIY home brews included), have consulted the experts (more than once), and yet, still find that something’s missing from the current approach because you end up back at the beginning over and over again.
We see you. And we’ve been there.
At Authentic Ego, our sole mission is to change how the world thinks about and treats acne– and to fix the little things we need to focus on the big picture first. That means treating the skin, body, and mind as an integrated being. Because everything is connected. And getting big results means making small consistent changes every day.
That’s why we’re taking a radically different approach. We’re just as interested in why acne develops as we are in treating it. And our research into the factors leading to acne development led us to the realization that instead of focusing on treating causes, we’ve been focusing on treating the effects of acne and looking at things in a silo.
It’s time for a big change, and we can’t wait for you to be a part of the journey.
It’s time for a (BIG) change.
A Note From Our Founder
I was one of the lucky ones who never had acne as a teenager. But in my early 20s, I developed more than one autoimmune disease— my body went through a lot of turmoil and stress while I struggled for years to get properly diagnosed.
A not-so-fun side effect of my body’s turmoil: My skin suffered. We’re talking full-on breakouts and rashes all over my face and chest. Not only were these bumps red and irritated, but they were painful.
I would treat one thing, but that would cause other issues, and I’d always end up right back where I started. It was a constant tug of war, and my mental health was stuck right in the middle.
After years of frustration, I realized that maybe I should stop asking myself what I could do to treat my acne and start asking myself why I was getting it in the first place.
I asked myself why do so many of us (especially women) start to develop new or worsening acne in our 20s and 30s? Why are conventional approaches failing us? And most importantly, what can we do differently to change this?
And that’s how Authentic Ego was born. We’re about pushing boundaries, committing ourselves to change, and using science to drive our mission forward.
It’s not about moving fast, but breaking norms that don’t do us any good.
It’s Time We Think About Acne Differently
If you’re ready to take a new approach, we’ve got you covered.
Authentic Ego is focused on creating formulas that give your skin what it needs to thrive:
Formulas that support acne-prone skin through a 4-pronged approach.
Ingredients that help harness your skin’s own natural power to heal itself.
Rebalancing support to power up your natural microbiome.
Our Goal is Simple
Empower our customers with the right products so each individual can be the hero in their own acne journey.
Arm your skincare routine with products that disrupt outdated standards. Get the guidance you need to address underlying issues. Restore your skin’s ability to heal itself. Because getting clear skin starts with a new approach.
